SAR chief: Special program to localize railway industry to be announced next week    Several US states move to eliminate high school graduation exam requirements    Saudi-French Ministerial Committee agree to work together to upgrade bilateral partnership for AlUla    Saudi Music Commission launches MusicAI global platform for learning and teaching music    Saudi Arabia bans commercial use of symbols and logos of other countries    Israeli airstrikes target Beirut's southern suburbs    Fire at hospital in India kills 10 infants; investigation underway    Xi Jinping: Efforts to block economic cooperation are 'backpedaling'    Residents of several towns in Victoria, Australia ordered to evacuate due to bushfires    Jake Paul defeats Mike Tyson in lackluster showdown at Dallas Cowboys' home    Spectacular opening of the 2024 Thailand International Mega Fair in Riyadh    Mike Tyson slaps Jake Paul during final face-off    South Africa's Mia le Roux pulls out of Miss Universe pageant    Questions raised over Portugal's capacity to host Europe's largest annual tech event    Riyadh lights up as Celine Dion and Jennifer Lopez dazzle at Elie Saab's 45th-anniversary celebration    Saudi Arabia's inflation rate hits 1.9% in October, the highest in 14 months    Australia and Saudi Arabia settle for goalless draw in AFC Asian Qualifiers    Order vs. Morality: Lessons from New York's 1977 Blackout    South Korean actor Song Jae Lim found dead at 39    Don't sit on the toilet for more than 10 minutes, doctors warn    Saudi Champion Saeed Al-Mouri scores notable feat in Radical World Championship in Abu Dhabi with support from Bin-Shihon Group    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Japan hopes Toyoda can burnish Toyota's image
Published in The Saudi Gazette on 21 - 02 - 2010

Japan is looking to Toyota president Akio Toyoda's appearance before US lawmakers next week to help burnish an image marred by a flood of recalls – and to prevent grievances over the issue from fanning broader political tensions.
With his company facing the worst crisis in its 70-year history, Toyoda will appear before the US House of Representatives Oversight and Government Reform Committee next Wednesday. By issuing an invitation, the committee had essentially forced Toyoda, who earlier had said he did not plan to attend, into testifying.
Commentaries Saturday and statements by officials here since Toyoda announced he would accept the request to testify reflect the unease over possible wider damage from Toyota Motor Corp.'s troubles.
“I hope Toyota will soon regain the trust of their customers around the world,” Japan's Foreign Minister Katsuya Okada told reporters Friday.
“Although this is a matter of one individual company, we wish to back them up as much as we can as it could become a national issue,” Okada said.
Japan's industry and transport ministers also publicly applauded the decision, saying that Toyoda should take the opportunity to help reassure and mollify customers angered over the recalls of about 8.5 million vehicles over sticking gas pedals, accelerators jamming in floor mats and momentarily unresponsive brakes.
“We should not make this issue a political matter between the Japanese and US governments,” said Economy, Trade and Industry Minister Masayuki Naoshima, himself a former Toyota group employee.
While so far the recalls remain a safety and business issue, Japanese officials are keen to ensure it stays that way at a time when ties with Washington already are strained by a dispute over plans to move a US Marine base on the southern island of Okinawa.
Many in Japan have voiced suspicions that the uproar over the recalls might be driven by political motives, given the US government's stake in General Motors Co. and its costly bailouts for the domestic motor industry.
But opinion favoring Toyoda's choice to publicly answer questions over the company's handling of the problems leading to the recalls seems for now to be outweighing dismissals of the crisis as evidence of “Japan bashing.” “Will Toyota Motor Corp. be able to quell the rising tide of sentiment against the carmaker over its massive recalls? Undoubtedly, the world's biggest automaker has reached a moment of truth in grappling with its current adversity,” the mass-circulation newspaper Yomiuri Shimbun said in a Saturday editorial.
“The planned public hearing is drawing a good deal of attention from around the world, and we hope Toyota will with full sincerity explain its stance on the problem. This in turn would help restore the public trust in its car business as early as possible,” it said, contending that Toyoda could have forestalled much of the criticism by showing his willingness to testify from the start.
In both Japan and in the United States, Toyota has been chastised for a tepid response to the recalls, and Toyoda was accused of being largely invisible as the problems escalated, until giving three news conferences in recent weeks.
A Toyota spokeswoman, Mieko Iwasaki, refused to comment on a report by the Mainichi Shimbun newspaper saying Toyoda would leave for the US Saturday.


Clic here to read the story from its source.