If the Zhu Zhu Pets taught a lesson, it's that a bit of technology and a low price tag can go a long way. Toy makers are taking that experience to heart. From a digital Scrabble game that checks the words to a hovering UFO to miniature radio-control cars, toy makers are amping up the tech quotient but not prices. Zhu Zhu Pets, the furry mechanical hamsters that zoom around, were the runaway hit of the holiday season. One key to their success: a price under $10. The American International Toy Fair began Sunday. Some other technology-infused toys planned for 2010: Hasbro developed Scrabble Flash Cubes. The word game uses cubes that each display one letter digitally. When players fit cubes together, the game can recognize whether they form valid words. And it can keep score. Jakks Pacific is offering some high-tech spying gear for kids in its Spy Net line, including a video spy watch for $54.99 and a Pen Audio Bug for $24.99. Wowwee has developed a line of guitars and drum sets that are only about 1 inch (2.5 centimeter) thick called Paper Jamz. They're also $24.99.