‘Since the human race is composed of billions of individuals, each with a different way of responding, no one approach is universally effective. So it's important that you learn to express yourself accurately and in a way that will accomplish your purpose toward the individual you're addressing,' wrote Nido Qubein, an international speaker and consultant in his article about communicating effectively. Communication is an essential part of “soft skills” - those skills that we all possess and never realize their potential to enhancing our workplace reputation. These include knowing how to behave with a superior, colleague or subordinates and are sadly lacking from a number of professionals in all kinds of workplaces. So many people have complained to be unable to communicate, create a relationship or make basic social contact in a professional environment, despite leading perfectly normal lives at home. This ability comes from recognizing and acquiring soft skills. Soft skills is a term usually used to express the essential skills for each person like verbal communication, time management, honesty, reliability, flexibility, team work, cooperation, leadership, positive attitude, and motivation. Without communication skills we cannot find success in any job in the world. However, many companies in the Kingdom have started including soft skills as one of major of evaluation standards between selecting candidates for the job. Some companies even bring in experts from around the world to train their employees on how to communicate effectively and exchange ideas professionally. Mohammed Ali, a Saudi youth told Saudi Gazette that he graduated in 2008 in Marketing from the Business department at King Abdulaziz University in Jeddah, but that he still lacked the ability to think positively, especially in the workplace. He added that he joined a training course about positive attitude in the work - which lasted just nine hours - and felt that he had improved greatly in terms of understanding others. Those proving training and know-how for soft skills claim that they can empower people and create opportunities for them. Mona Ahmed is a young Saudi woman who has been working as a receptionist for three years at a beauty center in Jeddah, and she told Saudi Gazette that she had joined a competition held at the center to fill the role of Director. She got the position because she had demonstrated a good relationship with customers with an ability to understand and listen to the customer before answering. “Five girls applied for the position and some of had bachelor degrees,” she said. “However, they didn't possess the ability to communicate with customers so I got the job even though I haven't been to University.”
