FOR years, American and British politics were in sync. Reagan came in roughly the same time as Thatcher, and Clinton's Third Way approach mirrored Blair's. But the British Conservatives never had a Gingrich revolution in the 1990s or the Bush victories thereafter. They got their losing in early, and, in the wilderness, they rethought modern conservatism while their American counterparts were clinging to power. Today, British Conservatives are on the way up, while American conservatives are on the way down. British Conservatives have moved beyond Thatcherism, while American conservatives pine for another Reagan. The British Conservative Party enjoyed a series of stunning victories in local elections last week, while polls show American voters thoroughly rejecting the Republican brand. The flow of ideas has changed direction. It used to be that American conservatives shaped British political thinking. Now the influence is going the other way. The British conservative renovation begins with this insight: The central political debate of the 20th century was over the role of government. The right stood for individual freedom while the left stood for extending the role of the state. But the central debate of the 21st century is over quality of life. In this new debate, it is necessary but insufficient to talk about individual freedom. Political leaders have to also talk about, as one Tory politician put it, "the whole way we live our lives." That means, first, moving beyond the Thatcherite tendency to put economics first. As Oliver Letwin, one of the leading Tory strategists put it: "Politics, once econo-centric, must now become socio-centric." David Cameron, the Conservative Party leader, makes it clear that his primary focus is sociological. Last year he declared: "The great challenge of the 1970s and 1980s was economic revival. The great challenge in this decade and the next is social revival." In another speech, he argued: "We used to stand for the individual. We still do. But individual freedoms count for little if society is disintegrating. Now we stand for the family, for the neighborhood - in a word, for society." This has led to a lot of talk about community, relationships, civic engagement and social responsibility. Danny Kruger, a special adviser to Cameron, wrote a much-discussed pamphlet, "On Fraternity." These conservatives are not trying to improve the souls of citizens. They're trying to use government to foster dense social bonds. They want voters to think of the Tories as the party of society while Labor is the party of the state. They want the country to see the Tories as the party of decentralized organic networks and the Laborites as the party of top-down mechanistic control. As such, the Conservative Party has spent a lot of time thinking about how government should connect with citizens. Basically, everything should be smaller, decentralized and interactive. They want a greater variety of schools, with local and parental control. They want to reverse the trend toward big central hospitals. Health care, Cameron says, is as much about regular long-term care as major surgery, and patients should have the power to construct relationships with caretakers, pharmacists and local facilities. Cameron also believes government should help social entrepreneurs scale up their activities without burdening them with excessive oversight. This focus means that Conservatives talk not only about war and GDP, but also the softer stuff. There's been more emphasis on environmental issues, civility, assimilation and the moral climate. Cameron has spent an enormous amount of time talking about marriage, families and children. Some of his ideas would not sit well with American conservatives. He wants to create 4,200 more health visitors, who would come into the homes of new parents and help them manage day-to-day stress. But he also talks about rewriting the tax code to make it more family friendly, making child care more accessible, and making the streets safer. Some of this is famously gauzy, and Cameron is often disdained as a mere charmer. But politically it works. The Tory modernization project has produced stunning support in London, the southern suburbs, the Welsh heartlands and the ailing north. It's not only that voters are tired of Labor. The Conservatives have successfully "decontaminated" their brand. They're offering something in tune with the times. Cameron describes a new global movement, with rising center-right parties in Sweden, Canada, Australia, France, Germany, the Czech Republic, California and New York (he admires Schwarzenegger and Bloomberg). American conservatives won't simply import this model. But there's a lot to learn from it. The only question is whether Republicans will learn those lessons sooner, or whether they will learn them later, after a decade or so in the wilderness. — The New York Times __