“Sesame Street” video games will now be brought to you by the letters W and B. Warner Bros. Interactive Entertainment has signed a deal with Sesame Workshop, the nonprofit educational organization which produces “Sesame Street” in over 140 countries, to create and publish a series of games for various platforms based on the 40-year-old children's series starring Big Bird, Elmo, Cookie Monster, Grover and all their neighborhood pals. The partnership comes three months after Sesame Workshop and Warner Bros. announced Warner Home Video would distribute “Sesame Street” home videos. The companies said they see the latest partnership as an opportunity to create entertaining and educational interactive content for preschool-age children, an audience they said is underserved by game publishers. After appearing in a gaggle of games in the 1980s and 1990s for computers and previous generation consoles, the “Sesame Street” gang have been largely absent from the gaming landscape in recent years. The last console title based on the children's series was “Sesame Street Sports,” a 2001 action game developed by Bonsai Entertainment for various platforms. Interactive Entertainment. Arons said the publisher hopes to utilize video and motion controller technologies, which will be available for Microsoft's Xbox 360 and Sony's PlayStation 3 later this year, for the new “Sesame Street” games.
