Prince Alwaleed Bin Talal Bin Abdul Aziz, Chairman of the Board of Trustees of Alwaleed Bin Talal Foundation, has donated SR500,000 to support the second phase of the breast cancer awareness campaign. The campaign is aimed at raising national awareness to fight breast cancer and early detection through self examination, medical checkups and focusing on the importance of regular mammogram screening. The Zahra Breast Cancer Association, headed by Princess Haifa Bint Faisal Bin Abdul Aziz strives to implement awareness programs on this issue. Moreover, the society carries out a comprehensive survey across the Kingdom and encourages qualified Saudi nationals in the areas of breast cancer research through training programs, education and scholarships for further research in this area.