In its annual tradition to discover more Filipino singing talents in Saudi Arabia, SE Productions announced Wednesday the start of the Search for the Pop Icon Saudi Arabia 2010 Season 3. Rannie Basanta, SE Productions CEO, said he expected a wider participation from the Central Region and the Eastern Province as the contest goes on its 3rd annicersary. “If you got what it takes to be a singing champion, then you are the right person we are looking for”, Basanta said during the invitational announcement. Auditions in Riyadh will be held at the Future Generations Philippine International School (FGPIS) at 10:00 A.M. – 3:00 P.M. Interested parties are advised to contact Rannie – 0560733135; Jei-C – 0568407889, and Jojo - 0530141738. In the Eastern Province, the project was launched in cooperation with “Saring Himig” spearheaded by its President Mario Patacsil. The following schedule for auditions are: (Al-Khobar/Dammam) - Jan.15, 9:00 A.M. – 3:00 P.M.; Jubail - Jan. 22 at 9:00 A.M. – 4:00 P.M.; Al-Hassa –Jan. 29 at 9:00 A.M. – 4:00 P.m. For more details about the event, interested parties are advised to contact Marlo – 0563775644; Allen – 0540415998; Joey – 0564634964 and Jaypee