Jeddah's myriad of attractions for business and leisure travelers and its special appeal as a family getaway retreat on the Red Sea, have been brought sharply into focus by the Rosewood Corniche. Since opening for business last September, the Kingdom's third Rosewood Hotels & Resorts property has quickly earned a reputation as the leading luxury hotel in a city it promotes with great enthusiasm, as it is doing at Arabian Travel Market this week. Jeddah has been described as the world's biggest open-air art gallery, with its proliferation of modern sculptures depicting elements of traditional Saudi culture, from coffee pots to incense burners, makes a lasting impression on visitors. As the gateway to the holy cities of Makkah and Madina, it welcomes pilgrims with open arms, offering excellent shopping and family entertainment. Overlooking the Red Sea from its location on the Jeddah Corniche, the hotel has become a popular honeymoon destination for newly married couples and is at the hub of the city's fashionable northern corner, just minutes away from the key entertainment and designer shopping districts. Earlier this year the hotel launched two-night weekend packages to attract families and couples from Riyadh and the Eastern Province. These offer 50 percent discount on room rates on Wednesdays and Thursdays, along with complimentary breakfast for parents plus two children. “These have proved very popular, and are only part of our plans to introduce the many attractions of Jeddah to visitors from other parts of the Kingdom, from other GCC countries, and much farther afield,” said Hans-Peter Leitzke, managing director of the Rosewood Corniche. “Our first priority is to make sure that every one of our guests experiences the impeccable service and all-round luxury that are synonymous with the Rosewood brand. At the same time, this hotel is very much at the heart of the city, and it's a city we're proud and eager to promote through our ongoing marketing activities.” For fashion lovers, the city has a touch of Parisian style, with international brand names such as Prada, Gucci, and Giorgio Armani, and many more, on parade along Tahlia Street, which has become the city's version of the Champs-Elysées. Families and couples find it ideal for peaceful weekends relaxing beside a splendid array of beaches. With a growing number of domestic visitors, the Rosewood Corniche aims to extend Jeddah's appeal for leisure breaks to other parts of the GCC. Among the many reasons its stands out is the fact that it offers Saudi Arabia's first dedicated Ladies' Floor, which is reserved exclusively for female travelers. Each of the 127 luxurious guest rooms and suites offer majestic views of the Red Sea and often incredible sunsets, and its unrivalled 24-hour butler service is available to all guests, as are the latest entertainment and business solutions.