Business Software Alliance (BSA), the international association formed by the software industry to promote a safe and legal digital world, has signed a memorandum of understanding (MOU) with the Kuwait Ministry of Commerce and Industry in a move aimed at intensifying anti-piracy initiatives in the country. Under the terms of the MOU, both parties will jointly launch a major anti-piracy advertising and media campaign across Kuwait. Jawad Al-Redha, co-chairman of BSA Middle East, IPR manager of Micrsoft's Gulf operations, said the provisions of the MOU and the mechanics of the media campaign with Rasha Al-Sabah, Intellectual Property Rights manager of Kuwait. “The Kuwaiti Ministry of Commerce and Industry is pleased to collaborate with BSA and its partners such as Microsoft in conducting a comprehensive program that aims to enhance awareness about the detrimental effects of piracy. It is our mandate to protect our economy and the society at large, thus we will not waver in our efforts and continue to develop new programs and sustain partnerships geared towards curtailing the proliferation of software piracy,” said Rasha Al-Sabah. “Our joint campaign with BSA to launch the ad and media campaign will create a significant impact in our existing public awareness program." __
