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Mobily, Orange to create smart ICT services for Saudi real estate market
Published in The Saudi Gazette on 27 - 10 - 2009

Etihad Etisalat (Mobily), Saudi Arabia's leading telecommunication operator, and Orange Business Services, the business services arm of France Telecom Group, are developing and delivering next-generation converged communications and information technology projects and managed operations services to the growing real estate market in the in the Kingdom.
Mobily will deliver market-leading telecommunications services integrated with innovative value added services through attractive commercial models to developers of landmark real-estate projects and economic cities. Advanced ICT services will be key contributors to adding business and lifestyle convenience to many real-estate developments in the next decade and beyond.
Mobily leverages its cooperation with Orange Business Services to complement its capabilities and assets towards developing business and operational models that serve the needs of the new economic cities being developed, as well as the smaller-scale clusters of educational and residential communities.
“We are excited to be working with Orange Business Services to lead developments for the Saudi market,” said Dr. Eyas S. Al-Hajery, Mobily senior vice president of Wholesale and general manager of Bayanat. “We anticipate rapid growth in real estate communities and economic cities.”
He added that Mobily is well positioned to provide innovative telecom, data, and smart ICT e-services with attractive commercial business models to developers and partners.
Lionel Reina, vice president for the EEMEA region at Orange Business Services, said: “We are delighted to work jointly with Mobily to assess current market opportunities and requirements, and provide a series of selective solutions and services relating to ICT opportunities for the real-estate market and economic cities in the Kingdom. Orange Business Services brings substantial experience related to systems integration and the development of value-added broadband services.”
In Smart Cities, IP broadband services and integrated systems are as important as roads and clean air. These open standards-based platforms support public information, business communications, entertainment, as well as the essential Smart City services such as public utilities, security & safety, building management and environmental services. Smart Cities would be easier to manage thanks to the fact that multiple services can run over a single infrastructure that can facilitate automation and remote monitoring of services.


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