“Talent is the most important thing in every market and what we are focusing on during this competition is selecting great talent to attract attention to the Saudi advertising market.” – Saleh Al-Turki, OCAA jury member2- “The level of creativity varies between the participants in the awards but discovering the ideas, abilities and talents that they have is what is really interesting and special.” – Rami Damanhouri, OCAA jury member3- The advertising industry today is challenged by a lack of talent which has led to copying and importing things that are not really relevant to the local culture. We are not talking about just having Saudis, we want to develop the industry.” – Fahad Hameed Al-Deen, OCAA jury member4- “It is not good to just take advertising from somewhere else and bring it here. That wouldn't be appropriate... International advertising companies study the culture and find out what's appropriate and then they target that, so what has to happen is that local agencies should respect local culture.” – Dr. Kathryn Blee Carlyle, OCAA jury member __
