With growing concerns over global warming, greenhouse gases and depleting ozone levels, discerning consumers in the region have become more environmentally aware, as have contractors and developers who are beginning to incorporate eco-friendly options into residential apartments and villas in the Gulf. “Green trends in kitchen and baths are gaining popularity in the region, as manufacturers are making the green migration,” said Eckhard Pruy, CEO of Epoc Messe Frankfurt, organizers of ISH Kitchen and Bath Middle East that is scheduled to take place at the Dubai International Convention and Exhibition Center on May 25 to 27. He noted that eco friendly designs are practical and help consumers save financially through energy conserving appliances without losing any creature comforts. With an increase in environmental awareness and a widespread effort to ‘go green,' contractors are finding ways to integrate more eco-friendly products into homes including, products made from recycled goods or natural sustainable materials, fittings and mixers that utilize less water and appliances that require less power. Bamboo as a raw material used in kitchens is gaining popularity. Bamboo is an easily renewable resource, and the right material for eco conscious consumers. __