Ajman on Thursday held a groundbreaking ceremony for an AED220 billion real estate initiative aimed at developing the emirate's coastline into a sustainable residential, business and leisure community. Named Al-Zorah, the new city will be developed by the Al-Zorah Development Company, a joint venture between the government of Ajman and Solidere International Limited, a leader in urban planning and the development of large scale projects in the Middle East and Mediterranean region. Located along Ajman's pristine beachfront and creek, Al-Zorah will be a self-contained, master-planned city containing varied residences, offices, retail, schools, hospitals and leisure facilities including marinas and a number of 5-star resort hotels. It will be 12 square kilometers in area, with a built up area of 22 million square meters and will have a total of 16 kilometers of sandy white beaches and waterside walks. The project aims to transform the emirate into a world class residential, tourism and investment destination. “Al-Zorah is a milestone for Ajman, reflecting the combination of tradition and innovation that distinguishes the emirate,” said Sheikh Rashid Bin Humaid Al-Nuaimi, chairman of the Al-Zorah Development Company. “Already a sought-after destination for high-value investors, who are drawn by its business-friendly regulations and relatively open marketplace, Ajman is entering a new chapter in its development.” Dr. Nasser Chammaa, chairman and CEO of Solidere International, said the company is committed to working within the context, and building on the strengths, of a particular environment, be it natural or urban. “Al-Zorah combines both natural and urban environments in one. It is an ambitious project, intended to transform Ajman into one of the region's most sought after places to live, work and play, in an urban environment that also ensures energy conservation and sustainability for future generations. It is well suited to Solidere's community-focused development approach.” Situated just 25 minutes from Dubai International Airport along a new 8.5 km access route from Emirates Road, the Al-Zorah development will reflect the emirate's natural beauty, both by maximizing green space within the community and by adapting itself to the surrounding mangrove plantations and other natural elements. On its coast will be a crescent shaped bay, part of 16 kilometers of beachfront including 3 kilometers of original beach, picturesque creeks and interconnected islands. Residences will be located in idyllic waterfront “villages” served by neighborhood amenities. The maximum use of public squares and pedestrian areas will create a walking city, with cafes, retail and open spaces being a central part of community living. Cultural, entertainment and leisure facilities, including a championship golf course, equestrian center and five public marinas, are part of the master plan. Imad Dana, CEO of the Al-Zorah Development Company, said: “This land is alive with nature: there are 30 species of mangroves, over 20 species of birds and countless coastal fish. This natural beauty is central to Ajman's appeal, but so too is its rich culture." __
