Lenovo, a worldwide leader in the PC market, has announced the appointment of a new country sales manager for the Kingdom of Saudi Arabia. Ahmed Abdelaal, who has extensive experience in the IT business will focus on bolstering the foundations of Lenovo's enterprise business in the Kingdom of Saudi Arabia as well as ensuring growth and market share acquisition. “Saudi Arabia is one of the fundamental markets in the region in terms of opportunity and stability, providing huge opportunities for growth. The ongoing infrastructure projects and government support to IT development such as the e-government initiatives provide us with a great opportunity to expand our business and increase our market share,” said Khaled Kamel, general manager, Lenovo Middle East, Egypt and Pakistan. “This latest appointment is part of Lenovo's strategy to strengthen our presence in the Kingdom with a dedicated on the ground resource to cater to customers' needs, allowing us to get closer to our consumers, partners and enterprise customers,” he added. According to Business Monitor International1, Saudi Arabia has the biggest IT market in the Gulf region, with a value of $3.4 billion in 2009 and expected to rise to $5.6 billion by 2013. Despite the economic slowdown, Saudi Arabia's IT market has a number of positive factors to help it avoid stagnation, including flexible consumer demand, and ongoing infrastructure projects in major verticals such as oil and gas, power, education and telecoms.
