The chairman of Bahrain's Telecommunications Regulatory Authority (TRA), Mohammed Ahmed Al-Amer, reportedly anticipates that the country's third mobile license holder Saudi Telecom Company (STC) will launch its services by 2009-end or early 2010, with the effect of reducing end-user tariffs and improving levels of service in the market. STC will invest $100 million on infrastructure, he said, adding that “Bahrain has emerged as one of the most open and competitive markets.