The fifth annual Saudi Water & Power Forum to be held in Jeddah this October will focus on the three key themes of change, innovation and sustainable development. This year the thrust will be on the rapidly growing demand and abundant opportunities for investment in upgrading and expanding Saudi Arabia's power and water services. The upcoming event is a unique opportunity to hear first-hand about the exciting market and the strategies, policies and technologies that are driving growth. The Forum is now recognized as the industry's leading, must-attend event for all those interested in this dynamic sector. Under the patronage of Prince Khalid Bin Faisal Bin Abdul Aziz, Governor of the Makkah Region and led by Saudi Arabia's Minister of Water & Electricity Abdullah Al-Hussayen, this year's program has been developed in close consultation with leading industry figures from the Forum's Advisory Committee. Key speakers include Saudi government ministers, industry senior executives, representatives from international institutions, financiers and other stakeholders. The keynote address will be made by the internationally-acclaimed author and journalist, Fred Pearce, who will discuss the challenges facing the sector from a global perspective. Topics for discussion include strategies for sustainable and efficient production; plant upgrades; alternative energy sources; tariff policy, demand management and customer service; water re-use and environmental management; privatization; and decentralized production solutions. There will also be an important assessment of the impact on the sector from the global financial crisis. Running alongside the Forum is the internationally renowned exhibition in which 130 local and foreign companies will be showcasing their products and services.