Cisco announced on Wednesday that it has entered into an agreement with the Saudi Telecom Company (STC) to supply Cisco WebExTM web and audio collaboration technology to businesses throughout the Kingdom of Saudi Arabia. This agreement aims to have a major impact on improving productivity, lowering cost and further reducing boundaries that facilitate business and education. As part of this agreement, STC joins the Cisco Channel Program as a Cisco Authorized WebEx Resale Partner. STC is the first company in the Middle East to join the program and marks another key milestone in the strong relationship between the two companies. WebEx is an easy way to exchange ideas and information by connecting people around the world. It combines real-time desktop sharing with phone conferencing. As a result, it is often referred to as web conferencing - due to the combination of web plus phone interaction - or an online meeting - due to the fact that everyone participating in the meeting can see a shared desktop presentation, giving the interaction the same feeling as in-person meetings. The user simply subscribes to the service and can then log in and use WebEx from any computer with an Internet connection, as well as from most smartphones. Subscribers can invite participants to attend a WebEx meeting over email, instant message, or via text messages. Participants do not have to be subscribers themselves in order to participate. They simply click a link in the invitation to join the online meeting, where they will get easy step-by-step prompts to join the web conference.