Juffali Automotive Company, the exclusive dealer for Mercedes-Benz cars in Saudi Arabia, opened a new integrated center at Al-Khobar-Dammam highway in the Eastern Region. The new center includes state-of-the-art showroom for Mercedes-Benz cars, workshops and spare parts facilities. Khalid Juffali, chairman of Juffali Automotive Company; Abdul-Rahman Al-Rashed, chairman of the Chamber of Commerce and Industry in Eastern Region and Frank Bernthaler, director Sales & Marketing at Daimler AG Middle East, led the opening ceremony, attended by a number of businessmen in the Eastern Region, among others. Khalid Juffali said the opening of the new integrated center underlines the good performance of the company. It is also in line with the company's expansion plans to serve its customers Kingdom-wide. He further said: “Mercedes-Benz cars enjoy strong consumers confidence worldwide, especially in the Saudi market. The current economical crisis' effect on the company is very limited, and opening of this new integrated center is a clear evidence of such limited impact. We have plans to expand our workshops in Riyadh and other cities where we exist, to be able to serve our clients to the fullest.” Meanwhile, the Germany automotive company Daimler AG, represented by Frank Bernthaler, director Sales and Marketing, honored Juffali Automotive Company for the constant support and efforts to enhance Mercedes-Benz brand in the Saudi market.
