Animal rights activists are offering scientists a $1 million reward if they can produce commercially viable meat in a laboratory. People for Ethical Treatment of Animals leaders say lab-grown meat could satisfy appetites without harming animals. “People are surprised to learn that PETA is interested in lab-grown meat, but we have overcome our own revulsion at flesh-eating to champion a breakthrough that will mean a far kinder world for animals,” said PETA President Igrid Newkirk. The reward would go to the first scientist who develops a method that produces enough meat to be marketed in 10 US states at a price competitive with prevailing chicken prices. To cash in, scientists must create meat that is indistinguishable from regular chicken in taste and texture, according to a taste
