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2010 World Cup crucial for Africa
By Barry Moody
Published in The Saudi Gazette on 10 - 06 - 2009

Its economy in recession for the first time in 17 years and led by a controversial new president, South Africa hosts a World Cup next year crucial not just for its own future but for the image of a whole continent. Any World Cup or Olympics has huge importance for the image and economy of the host nation, with effects that can last for decades, but even more will be at stake a year from now.
The World Cup will be the biggest sporting event ever held in Africa. The continent's future reputation and chances of holding more mega-events – with the huge investment that they bring – will hang on its success.
Organizers hope it will be made unforgettable by a unique and joyful atmosphere that will reverse persistent stereotypes of a continent in permanent crisis and conflict where bad news in one country tends to tar many others – to the great frustration of Africans.
“South Africa will deliver a world-class event that will forever change the perceptions of the international community, and also ensure a lasting legacy for the people of Africa,” President Jacob Zuma said when he was inaugurated last month.
Zuma, who saw off graft and rape charges in a remarkable political comeback, is looking to the tournament to help pull Africa's biggest economy out of recession.
But failure in the month-long tournament, which begins on June 11 next year – especially if there are major incidents of violence from South Africa's notorious criminals – will have the opposite effect, proving the dire predictions of naysayers who include South African whites still sceptical of black rule.
So will South Africa be ready and will the tournament be the best World Cup ever as Danny Jordaan, chief executive of the local organizing committee repeatedly promises? The signs are getting better even though concerns persist, especially over crime, accommodation and transport.
The South African bid was once dogged by stadium delays, labor unrest, bureaucratic and political disputes and an obsession in the local media that the sport's governing body FIFA had a “plan B” to move it elsewhere.
Both FIFA boss Sepp Blatter and Franz Beckenbauer, chairman of the 2006 Germany World Cup organizing committee, publicly criticized the effort. But more recently, officials have been queuing up to praise the preparations. “I am sure the World Cup in South Africa is going to be a big, big success,” Blatter said last week.
On schedule
FIFA Secretary-General Jerome Valcke says nine of the 10 stadiums , half of them new, will be ready by December and the last, in Cape Town, will be delivered in February.
He said FIFA believed at least 450,000 foreign fans would come for the tournament and ticket sales, which are released on a staggered basis, were already heavily oversubscribed with at least 28 of the 64 matches sold out. Demand is expected to increase when fans know which teams have qualified, by November. But while optimism is increasing, there is continued nervousness about several potential problems that could spoil the party, with South Africa's plague of crime front and centre. About 50 people are murdered every day, more than the United States with six times the population, and crime makes South Africa one of the most dangerous countries outside a war zone.
Jordan has dismissed alarmist warnings, pointing to South Africa's highly successful organization of many international events, including a cricket and rugby World Cup.
The Indian Premier League Twenty20 cricket was recently moved to South Africa at short notice because of security fears during the home country's prolonged general election. The successful IPL, which coincided with a smooth, peaceful election in South Africa, greatly boosted its credentials although the number of visiting fans was small. Police plan to saturate danger areas with more than 40,000 officers and high-tech security including unmanned drones, but some South Africans worry this will mean leaving everybody else exposed while fans will be vulnerable if they wander out of guarded areas round stadiums, hotels and tourist routes.
Enthusiasm
Another area of concern for organizers is that matches could be robbed of the singing, dancing fans who make local games so colourful and provide the atmosphere which was one of the biggest draws of holding the competition in Africa.
“The one thing we want it to be is a South African and African World Cup. We don't want it to be European, or South American or Asian,” said former England footballer Terry Paine.


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