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Cisco unveils ‘Collaboration in Motion' business strategy
Published in The Saudi Gazette on 02 - 06 - 2009

Cisco unveiled an expansion of its Cisco Motion vision with five strategic areas to help businesses thrive through the power of collaboration.
The new ‘Collaboration in Motion' approach builds on the Cisco Motion vision by helping to ensure that every person in every workspace receives the best mobility experience to connect, communicate and collaborate.
As part of Collaboration in Motion, Cisco launched the new products and services in five investment areas - devices, wireless network platform, applications, technology partners and professional services - that work together to deliver connectivity for a collaborative experience anytime, anywhere.
“Together, the transformational power of collaboration combined with the power of the network as the platform can enable businesses to thrive,” said Talha Jarad, Business Development manager for information Security, Cisco Saudi Arabia. “Evolving modern businesses are comprised of workspaces that are rarely physically connected and critical business information is collected and shared with mobile devices such as laptops and smart phones. Cisco's approach with Collaboration in Motion harnesses the power of the network to continually connect the devices to the network, to people and to systems, to collaborate in a borderless organisation,” he added.
Among the new services being offered by Cisco under Collaboration in Motion is the new Cisco Compatible Extension Services program. Utilizing this approach allows manufacturers to select only the service that is relevant for their specific device. The program establishes the benchmark for enterprise Wi-Fi connectivity and simplifies the process of device certification for manufacturers, while lowering the operational impact of connecting and managing wireless products.
Cisco also introduced its WebEx Meeting Center application for use with the iPhone. Users can view what's being shared, see the meeting participant list, watch the active speaker and chat with other participants to fully collaborate with partners, customers and colleagues anywhere around the world.


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