Epson has announced that it has led the overall world projector market for the eighth consecutive year. Increasing its market share in the sub 5000 lumen segment by three percent worldwide, from 17.61 per cent in 2007 to 20.62 percent in 2008, and by one percent throughout EMEA, from 15.67 percent to 16.72, Epson has further advanced its lead within the projector manufacturing industry. During the fourth quarter of 2008, the Epson EMEA share volume reached the record level of 20.57 percent. Epson's 3LCD technology is celebrating its 20th anniversary this year, marking two decades of innovation since the first 3LCD projector was launched in 1989. The world's leading projector technology, 3LD uses pioneering 3-chip high-temperature polysilicon (HTPS) LCD systems to deliver images that are bright and natural in color and extremely fine in detail. Epson's technology also offers proven reliability along with outstanding efficiency in energy consumption without compromising on brightness performance. To indicate the brightness of its projectors' color output, Epson now uses the Color Light Output[1] (CLO) metric. CLO accurately defines the color performance of any projector in contrast to conventional brightness or light output specifications, which only measure the performance of a projector's white light output. Environmental performance is also a primary consideration for Epson. Each projector is designed to minimize its impact on the environment, while innovative technologies such as E-TORL and 3LCD ensure all the machines run at an optimum environmental efficiency, reducing power consumption and energy use. Khalil El-Dalu, general manager, Epson Middle East, said: “We are delighted that Epson has maintained its leadership position in projector manufacturing worldwide, and we are glad that the Middle East markets have also contributed significantly to achieve this feat. Epson produces a wide range of projectors across a number of sectors, including corporate, education and home cinema areas, and the delivery of outstanding performance, reliability and innovation is reflected in our increased market share.”