Suzuki Saudia, sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia and part of Bamarouf Group, hosted special technical training sessions for Suzuki's Middle Eastern after-sales group recently at the Suzuki Saudia's training center in Al-Khomrah, here. The three-day training exposed participants from the Middle East mostly from Lebanon, Bahrain, Qatar, Oman, Kuwait, Emirates and Yemen dealerships to theoretical and practical details on the Suzuki Celerio, which will be launched in the Kingdom in May 2009. Suzuki Saudia covered all training expenses. Sandeep Kumar, deputy service manager of Maruti Suzuki India Ltd., acted as the main trainer. Engineer Osama Morshedi, after-sales services general manager of Suzuki Saudia, said: “It's very important for Suzuki that it's after sales team gain full knowledge of the products they sell, so that they can determine how each model satisfies particular customer requirements. Training is especially significant prior to launch, so that the impact of a new model for a particular market is properly understood, promoted, and supported.” The Celerio is a full-option hatchback which includes a radio, CD and MP3 player; double airbags; an anti-lock breaking system; Foig Lamps; Alloy Wheels; Remote Control and power steering. The new model, which is being manufactured by Maruti Suzuki India Ltd., one of Suzuki Motors Corp. manufacturing plants, features a stylish design targeted towards younger drivers. The highly fuel-efficient Celerio is powered by a state-of-the-art and lightweight K10B engine. Aside from its intended youthful base, the vehicle is expected to attract buyers searching for high performance, attractive design, and fuel economy. “Suzuki Saudia has been hosting a series of trainings for the region's after-sales representatives, the most recent of which focused on the best-selling Grand Vitara and now the new Celerio. The distributor provides one of the best Suzuki after-sales services in the Middle East and rigorously trains its employees to fully meet customer expectations and needs, Maher Al Nabawi, deputy general manager said. “These sessions are an integral part of Suzuki's overall marketing, service and personnel development strategies. Suzuki Saudi has been instrumental in building up the reputation of Suzuki as one of the safer and more economical automobile brands in the Middle East,” he added.
