The inaugural Beirut Public Relations Forum (BPRF) will be held on May 28, 2009 at the Phoenicia Intercontinental Hotel here under the theme “Creating the Strategic Value”. The Forum is organized by Trans-Arabian Creative Communications (TRACCS) in collaboration with the Institute for Media Training & Research at the Lebanese American University. The Beirut Public Relations Forum is one of the initiatives by TRACCS to fulfill its commitment of building the public relations industry in the region, and fostering and nurturing local talent across different markets. The TRACCS regional network has played a pivotal role in advancing and promoting the public relations industry by continuously developing new tools to enhance the quality of service, in addition to conceiving and administering a series of seminars, conferences and workshops across the region. The one-day forum will be conducted in both Arabic and English.
