Info2cell.com, the leading mobile service application provider in the Middle East, has revealed that its recently launched SMS and video alert service covering the UEFA Champions League is witnessing an overwhelming response from subscribers in Saudi Arabia. Subscribers to the SMS alert service can receive real time goal updates, halftime and full time reports, details of goal scorers, match fixtures, news and useful UEFA trivia. Likewise, subscribers to the video alert service can receive real-time video clips of goals, in addition to post-match highlights and clips from previous matches in the ongoing tournament and previous tournaments as well. Bashar Dahabra, founder and CEO of Info2cell.com, said,: “The UEFA Champions League is one of the most followed football tournaments globally, and considering how popular the sport is in the region, especially in KSA, it was imperative that we launched a mobile alert service of this kind. The response to the service from subscribers in KSA has been overwhelming and we are planning to launch the service in other countries in the region soon.” Info2cell.com is a leading provider of mobile applications and content in the highly competitive Middle East and North African markets. The content provider offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices.