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Charity gets a slice of Slumdog's success
Published in The Saudi Gazette on 17 - 04 - 2009

The makers of the hit movie “Slumdog Millionaire” have donated US$747,500 to a charity devoted to improving the lives of street children in Mumbai, the filmmakers said Thursday.
The money will be given to Plan, an international children's charity that has been working in India since 1979.
The aim is to help educate 5,000 slum kids over the next five years.“Having benefited so much from the hospitality of the people of Mumbai it is only right that some of the success of the movie be plowed back into the city in areas where it is needed most and where it can make a real difference to some lives,” director Danny Boyle said in a statement.
Some criticized the filmmakers for failing to share those riches with Mumbai's millions of slum dwellers. Others accused them of exploiting two of the movie's child stars, Rubina Ali and Azharuddin Mohammed Ismail, who grew up in a wretched Mumbai slum just minutes from a posh Bollywood enclave.
The filmmakers' initial efforts to help the families of Rubina, 9, and Azharuddin, 10, were thwarted by excessive media attention, the changing demands of family members and the runaway success of the film.
Sudden fame and relative fortune sowed resentment in the families of the child stars, and the filmmakers apparently worried that the parents might spend the proceeds from the movie all by themselves.
The filmmakers said Thursday they have appointed three trustees with long experience in social services to manage a trust fund for the two children. They said the children can tap the trust funds after they graduate from high school. The Jai Ho Trust aims to ensure that the pair will get a good education, adequate housing and social support, the filmmakers said. They did not disclose the amount of the trust fund.


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