The UAE building construction market is projected to reach $64 billion in 2010 - a considerable rise from the market's value at $46 billion in 2008, according to a recent industry study, thereby bringing some relief to suppliers as the market is expected to maintain present activity levels over the next three to four years. With aims to leverage the growth prospects within the UAE, Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation ‘Gulf-O-Flex' in the Gulf and South-East Asia, and part of the international business conglomerate, the Memon Group of Companies, has reiterated its commitment to delivering high quality eco-friendly rubber insulation products to projects that are currently under construction in the UAE. Following a successful year in 2008 when it declared a record AED32.4 million in sales revenues, the company is now acting upon its strategy to boost production capacity by as much as 50 percent, in line with its aims to secure AED60 million in revenues for 2009. Amid the continuous demand for more eco-friendly projects to be completed in the UAE, RWI is catering to a continuously growing market for its eco-friendly products. In addition to the excellent heat retardant properties, its products also efficiently control condensation drip and reduce heat flow on hot systems, and are manufactured without the use of harmful chlorofluorocarbons (CFCs) or hydro fluorocarbons (HFCs). “Our stance on eco-friendly processes is reflected in the quality and overall properties of our products, which has made them the preferred brand for most builders in the UAE,” said Abu Baker Shaikhani, managing director, Rubber World Industries, and Chairman of the Memon Group. “As indicated by industry reports, the UAE will witness a steady growth in the building construction market, and this presents us with an outstanding opportunity to further entrench our position as the leading supplier of rubber insulation products in the country.” RWI products have long since served as vital components of major property developments by leading developers in the UAE. Among the company's most recently won projects in Dubai include an AED1.2 million contract for ‘Motor City' project, an AED418,000 contract for ‘Traders Hotel' project, a contract valued at over AED280,000 for ‘The Villa' project and a half a million dirham deal for ‘Horizon Tower' project in Ajman. __