GE Healthcare, the healthcare business of General Electric Company, will highlight several new innovative diagnostic technologies, services and solutions at the fifth annual congress of the Radiological Society of Saudi Arabia (RSSA) to be held in Jeddah in cooperation with the European Society of Radiology (ESR). “GE is investing $1 billion in R&D annually to deliver tools that will help physicians diagnose disease at the earliest possible stage when there can be many treatment options - this is better medicine and makes economic sense, too,” said Richard di Benedetto, president and CEO of GE Healthcare's Eastern & Africa Growth Markets (EAGM) region. With increasing regional trends of lifestyle diseases such as obesity, stress, diabetes and cardiac-related problems, it is imperative that policy makers, healthcare providers, practitioners, the various other stakeholders and the public, take a concerted and joint approach in order to improve the standards of health care, which will ultimately benefit the local population. “We are very pleased to be a part of this annual congress and privileged to present to industry experts, institutions and the public the latest GE Healthcare innovations. GE Healthcare continues to play an integral role in transforming the healthcare landscape of the Middle East region,” he said. He added: “If we can redirect healthcare resources into developing better ways to diagnose and treat disease while leveraging information technology throughout this continuum, we could have a much healthier population overall.” GE Healthcare has been established in Saudi Arabia for more than 25 years. With more than 180 talented and skilled professionals based in Saudi Arabia, GE Healthcare has a significant workforce dedicated to supporting Saudi's healthcare industry. The company has significantly invested in its strategic country service support center in Riyadh. This has led to an increase in the speed of customer response time, strongly supported by experienced local service & technical support teams. The Congress is being held under the auspices of the Ministries of Higher Education, Health, National Guard and Military Health Services.