In line with Abdul Latif Jameel Company (ALJ)'s “Customer Comes First” program, Engineer Mohammed Abdul Latif Jameel, president of ALJ, laid the foundation stone of their new 2nd Olaya branch at Imam Saud street in Riyadh. The new multi-storied branch is built on an area of approximately 10,000 square meter, and includes 80 maintenance locations that provide diversified maintenance services at one time. In addition, there are areas for denting and painting services, as well as for the spare parts. The guest waiting area is equipped with entertainment games and massage chair for the guests to enjoy while waiting for the cars. The center also includes spare parts and accessories sales. Engineer Mohammed Abdul Latif Jameel said opening this center is an obvious indication that ALJ is seeking to provide top services to its customers in Riyadh. ALJ is seeking to increase its branches at areas with huge demand. He added that the project is part of the “Customer Comes First” program, which ALJ has launched at investments of SR 3.8 billion during the next five years.