Qahtani Sons Company, a Saudi-owned company and a pioneer in the pipeline construction and engineering services in the Kingdom, received the much-coveted 6th International Quality Crown Award from the Business Initiative Directions (BID) of London for its outstanding dedication to quality, leadership, technology, innovation and development in human resources. FMQ Sons Company was given the award on the basis of its commitment to QC100 Total Quality Management (TQM). The International Quality Crown is considered as an “Oscar” or “Nobel” in the business world. The BID crown symbolizes leadership, prestige; excellence and commitment to quality. It also represents a path to be followed by managers who make their companies sustainable by modernizing and paying attention to market tendencies. The presentation of the award was held at Guoman Tower Convention Hall, in London with Jose E. Prieto, president & CEO of Business Initiative Directions, presiding the event. Charly A. Azucena, general manager of FMQ Sons Company, received the award on behalf of the company. Azucena underlined the company's commitment to quality as one of the foundations of the business success. He said investment in quality is always rewarded by an increase in sales, a solid client base and an enhancement of brand value. “Receiving this prestigious award is not a pride of FMQ alone, we share this to the whole Saudi business community for it reflects Saudi's continuing quest for excellence. I hope that this award inspires other companies in our sector, this is not a competition but a duly recognition,”Azucena said. BID is an independent organization with presence in 163 countries, pioneering and promoting quality culture among businesses worldwide. Its fundamental concept QC100 TQM serves as guideline to business leaders in improving system efficiency, technological renewal, job satisfaction, customer-minded approach, and leadership in society. The ceremony was attended by prominent personalities from the business world, and members of the diplomatic corps in London. __