Industry reports state that in 2007 over 5 million new users came online which IT companies are looking to capitalize on. Netgear is looking to cater to the new users by providing stronger and more reliable network products like wireless routers. In addition to gaming and media-related activities, online shopping also represents a large percentage of PC usage in the Kingdom, with 48 percent of Saudi users classified as internet users having spent $3.28 billion in online purchases in 2007,” said Ahmad Zeidan, Channel Sales Manager, Netgear Middle East. In a press release Netgear said that over 50 percent of the youth population under 20-years-old are “constantly online for research and educational purposes.” “More and more consumers have turned to the Internet as their primary source of information, entertainment and communications - engendering a dramatic increase in data, voice, gaming and multimedia content that is being downloaded, transferred, played, viewed and stored on home networks and shared across multiple PCs, networked devices and TVs throughout the home. Netgear aims to leverage the growing demand for network infrastructure to support faster speeds, extended range, more reliable connections and seamless streaming has skyrocketed,” Zeidan said.
