A recent attack by Hindu hardliners on women in a pub in southern India is threatening to dent the reputation of the mainstream Hindu-nationalist opposition Bharatiya Janata Party (BJP) before elections due by May. Police have arrested dozens of members of the Sri Ram Sena, a Hindu militant group, which some Indian media are referring to as “India's Taleban”, after it assaulted women on Saturday in the city of Mangalore in BJP-run Karnataka state. TV crews filmed members of the group beating women as they chased them out of the pub. The activists said they were trying to safeguard traditional Indian culture. Though the BJP has condemned the attack, it has struggled to distance itself from the incidents that many national newspapers and TV reports say could have only happened in a Hindu-nationalist governed state. “Is this the direction that BJP governments want the country to head towards?”, the Mail Today said in an editorial. Some analysts suspect the party wants to shore up its Hindu vote base before general elections. Such a strategy has worked in the past, but may well harm its image at a national level, they added. “It's a calculated experiment to polarize voters,” said political analyst N. Bhaskara Rao. India's ruling Congress party charged the BJP-run state government with complicity in the attack, saying such acts could not have happened without the government's support. “I think the BJP will definitely be hurt in this,” said political analyst Kuldip Nayar. The BJP in turn has accused Congress of playing politics and rejected being tarred with the same brush as Hindu vigilantes. The BJP's condemnation was seen by some analysts as politically expedient. “Before the elections the BJP want to show a more benign face,” said political analyst Amulya Ganguli. Swapan Dasgupta, a political analyst with links to the BJP, said the party sees the Sri Ram Sena as a “damned nuisance”, and is too moderate for the Sri Ram Sena's liking. Various hardline Hindu groups have acted as self-appointed custodians of Indian culture and values before, especially against what they say is a polluting Western influence. Valentine's Day, open displays of public affection, Hindu-Muslim relationships, and the works of India's most celebrated painter M.F. Husain, vilified for his nude depictions of Hindu deities, have sparked a violent backlash in the past. It is an assault some ascribe to the dislocation caused by India's recent economic boom, and the gap between an affluent, urban youth embracing Western values and the more traditional rest of society, whether older or poorer. Dr Rao compared Saturday's assault to some of the worst religious violence in years, mainly by Hindus on Christians, in southern and eastern India last year.