BMW Group Middle East has revealed plans to bring its first ActiveHybrid vehicles to the region in 2009, marking the next stage of its EfficientDynamics strategy. Helping to address climate change across the Middle East, the world's leading premium automotive manufacturer says environmental protection and sustainable mobility is a priority business focus. Worldwide BMW Group has implemented a host of progressive initiatives designed to tackle various environmental and resource issues. This year will see many of those initiatives either launched or expanded upon within the Middle East. Phil Horton, managing director of BMW Group Middle East, said: “At a global and regional level, we applaud the steps taken by governments and environmental bodies to introduce regulations and raise awareness of sustainability issues. For the BMW Group mobility and sustainability are inseparably linked. We pursue a holistic approach in our efforts to reduce or entirely eliminate the environmental impact of our products and processes. We aim to be an influential driver for environmental change and also protect the future of our company by offering innovative technologies that are in line with strict environmental standards.” Following the introduction of fuel-saving technologies on its entire 2008 model line-up, BMW Group will bring its vision of a zero-emissions vehicle closer with the launch of its first production ActiveHybrid model later this year. Based on the BMW X6, ActiveHybrid represents some of the most significant developments in BMW's EfficientDynamics strategy, combining features for optimum energy management and aerodynamics with lightweight construction. The two-mode active transmission hybrid has an 8-cylinder petrol engine that uses almost 20 percent less fuel than a comparable vehicle with a standard combustion engine. “EfficientDynamics is a three-phased product strategy that has already seen the integration of advanced technologies on our latest cars and reduced fuel consumption by up to 23 percent in Europe.” “Our new 7 Series alone offers five percent more power and 12 per cent better fuel economy than its predecessor, making it the most fuel efficient in its segment. We are proud to be rolling out the next stage of EfficientDynamics with our X6 ActiveHybrid in 2009 followed by a 7 Series ActiveHybrid in 2010.” __
