Nokia, the global leader in the mobile industry, will kick off its first ever Nokia Tour project in the Kingdom of Saudi Arabia, as a step forward in engaging Nokia fans through emphasis on cutting edge software and solutions. Nokia Tour, a tailor-made program designed to engage Nokia mobile users wherever they are at to discover a whole new dimension of sharing, will be held in Jeddah, Riyadh, and Dammam in the dawn of 2009 with the focus on enhanced applications; namely: Navigation, Email, and Windows Live as the initiation of consumer education on software and solutions aiming to redefine the use of mobile devices. Mohammed Hassan, general manager, Nokia International Oy - KSA, said “Nokia as a brand is not only about inventing but innovating. Therefore we are in a constant pursuit to seek for technological advancement not only in terms of hardware but unique software and applications that redefine the way Nokia is connecting people.” Mobile devices initially were used to make mere phone calls, but in today's generation it is a device that allows us to share experiences and emotions with each other anywhere at any given moment over great distances. Observing the dramatic changes of how a simple mobile device shapes human lives, Nokia as a leading brand is on a constant pursuit of technological advancement. The Tour is a simple yet bold step to ensure Nokia consumers and fans can harness outmost benefit from their technology both in terms of hardware and software, consequently changing the way we look at mobile phones. “Our understanding of mobile phones is changing everyday but what makes it powerful are the software and applications in use, and as Nokia it is our responsibility to bring them to our consumers at a personal level for them to ultimately benefit and enhance their lifestyle with the demand of the dynamic world we live in,” Hassan said.
