Saudi Ministry of Education to showcase innovations at 2025 Geneva International Exhibition    7,523 violators of residency, labor, and border security laws deported in a week    Video contradicts Israeli army account of deadly March 23 strike on Gaza paramedics    Saudi Arabia spends over $241 million to implement de-mining projects in 3 countries    Italy's Meloni government approves controversial security decree expanding police protections and penalties    Egypt submits new Gaza ceasefire and prisoner exchange proposal: Report    'Everything is possible' — Ronaldo focused on titles, not 1,000-goal milestone after Riyadh Derby win    Saudi, US military leaders discuss enhanced defense cooperation in Riyadh    King Salman Global Academy for Arabic Language launches program with Indiana University    Ronaldo brace powers Al Nassr past Al Hilal in Riyadh derby thriller    Ed Sheeran weaves Persian music into new song, Azizam    Al-Jadaan: Crown Prince's directives confirm government's ability to bring back balance to real estate market    Veteran Bollywood actor Manoj Kumar dies at 87    Foreign investors are allowed to engage in real estate business outside Makkah and Madinah Commercial speculation should not be the purpose of real estate transaction    Aubameyang fires Al Qadsiah into King's Cup final with stoppage-time winner over Al Raed    Musk's X is suing India, as Tesla and Starlink plan entry    Tesla sales plunge after backlash against Elon Musk    Danilo Pereira fires Al Ittihad into King's Cup final with dramatic stoppage-time double    Screen time in bed linked to insomnia, study finds    Mexico bans junk food in schools to fight childhood obesity epidemic    Sweet sales surge ahead of Eid as Saudi chocolate imports top 123 million kg in 2024    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Tips on conversions from Twitter
Published in The Saudi Gazette on 10 - 09 - 2015

WHO doesn't want to promote his business on his owned social media platforms? That's the big question everyone keeps on asking. With the growing number of Twitter users in Saudi Arabia, companies are looking into best practice tips to attract and interact with Twitter users in Saudi Arabia or even Saudi users abroad.
According to a study published by Dubai School of Government back in 2014, Saudi Arabia is home to more than 40% of all active Twitter users in the Arab region.
A number of these users are prominent business men and royal family members such as HRH Alwaleed Bin Talal (@Alwaleed_Talal) in addition to SME owners who have achieved a great success on such platform such as Faisal Al Saif (@falsaif) – a Saudi renowned IT blogger and businessman and Yazeed AL Rajhi a well know rally driver and businessman (@Yazeed_AlRajhi).
Over the past couple of months, Twitter experts have been busy organizing and hosting webinars, chat rooms and live demos to share best marketing communication and advertising practices and answer professional's in Saudi Arabia and around the world directly.
In its most recent #TwitterAcademy live demo, experts answered questions from business owners in Europe and Middle East about how to drive tangible business actions from Twitter, especially how to increase and accurately measure the actions that site visitors take. Below is a recap on the most important questions and answers about conversions and business promoting on Twitter:
Is it possible to set automated rules to pause an ad if the conversion rate is too low?
The short answer is they handle this for you. Their platform prioritizes your best performing ads, so that less effective content is automatically used less.
Additionally, it's a good practice to review performance every two weeks, delete low performers and add a fresh Tweet or two.
I read somewhere that using images in Twitter Ads doubles the conversion rate. Is that true?
Including images increases engagement rate, though not necessarily the conversion rate. Depending on the products and audience, advertisers may see differing results with images.
Images naturally draw clicks, so your goal should inform how you use them. Attaching images to your Tweets is a great way to boost on-Twitter engagements.
To encourage off-Twitter conversions, consider using a Website Card or App Install Card, where a click on the image delivers your customers to your website, the App Store or Google Play.
Of the 80% of users who use Twitter on mobile, how many also use it on desktop?
The majority of people using Twitter access it on mobile and desktop devices. If you install conversion tracking, Twitter can measure people as they go between platforms, so you can track the behaviors of those who have seen your ad.
If I change the parameters of the website tag, do I have to re-implement the code?
No, the website tags will continue to run normally.
I already use other Analytics tools (like Google Analytics) to track my conversions. Why would I want to use Twitter website tags?
Conversion tracking lets you track what happens after people see your ads on Twitter. Whether people click on the link, Retweet, favorite or simply see the Tweet and then go to your site, conversion tracking lets you know where they came from. You'll be able to see what actions they take on your site, and across devices. Then you can make a list of those users and market to them differently in the future. — SG


Clic here to read the story from its source.