Trump says he will announce raft of new trade tariffs    Indian security forces kill 31 Maoist rebels    Bodies of migrants found in Libya mass grave, authorities say    Olaf Scholz says EU can act 'in an hour' if Donald Trump imposes tariffs on bloc    Eagles win Super Bowl LIX to end the Chiefs' dream of a three-peat    Chinese film stirs national pride, rakes in $1bn in days    Saudi Arabia attracts $14.9 billion investments in AI as LEAP25 kicks off in Riyadh    Cold weather continues hitting most Saudi regions as Turaif records lowest temperature with minus 2°C    Saudi Crown Prince and IOC President discuss aspects of enhancing cooperation    Saudi, Argentinean foreign ministers discuss regional developments    Saudi, Ukrainian FMs discuss Ukrainian-Russian crisis in phone call    CyberArrow grows regional presence by expanding operations in Saudi Arabia    How amana helps traders and investors in MENA build wealth    Trump rules out deporting Prince Harry, cites marital troubles as reason for leniency    Sharifa Al-Sudairi makes historic debut at Asian Winter Games    Jaecoo J8 launches in Saudi Arabia, marking a new milestone in the Middle Eastern off-road market    Ivan Toney's brace secures Al Ahli victory over Al Fateh in Saudi Pro League    Al Nassr reclaims third place with 3-0 victory over Al Fayha as Jhon Durán shines    Salvador Dalí art comes to India for the first time    GEA hosts mass wedding of 300 couples at "Night of a Lifetime" celebration during Riyadh Season 300 cars and housing as gifts for the newlyweds    Bollywood star Saif Ali Khan 'out of danger' after attack at home in Mumbai    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Our media campaigns do not meet our expectations
Published in The Saudi Gazette on 31 - 07 - 2015


Dr. Talal Sulaiman Al-Harbi
Al Riyadh


ALL countries around the world launch various media campaigns dealing with different issues. I am not talking about drug or traffic campaigns; I mean the ones bolstering our patriotism and belonging to this nation. We have campaigns focusing on the sense of belonging but they have not been that successful, perhaps because they were not implemented properly. In terms of preparation and design, they were almost perfect. The problem lies when the time of implementation comes.
I believe some people who supervise these campaigns still do not understand the changes our society has seen and continues to see and still insist on implementing these campaigns in the same old tried and traditional ways. They never take the social media websites into consideration and do not view them as effective tools to reach out to the larger section of society, and by that I mean our young men and women. The social media play an important role in our society and this is a fact that should not and cannot be overlooked.
Unfortunately, our official media has not risen to our expectations. I am referring to the television channels and the radio stations. Perhaps the largest campaign that is going on now is the one combating terrorism. If we look closely how our TV channels and radio stations are covering the campaign, we will be surprised to note that their coverage is modest. An effective campaign is not the one that focuses on holding interviews with experts and showing videos of national and patriotic songs. It is the one that provides us with live and direct coverage from the scene. It is the one that lifts the morale of citizens.
All associations, organizations, and institutions organizing national campaigns should discuss the agenda and plan of their campaigns with the state media so that the objectives of the campaign be the same.
We need to learn from the experiences of state medias in other countries and follow suit. Our campaigns should be more focused in order to achieve the sought-after goals.


Clic here to read the story from its source.