SAUDI Airlines Catering Company (SACC) launched its annual Ramadan initiative “Iftar Sa'em” starting day one of this year's Ramadan. Throughout the holy month, SACC will distribute 100,000 Iftar meals in Riyadh, Jeddah, Madinah and Dammam. SACC's annual “Iftar Sa'em” initiative echoes the company's commitment to Saudi Arabia's culture and community, reflecting the values of Islam during Ramadan. This year's campaign is led by SACC's specialized Haj and Umrah division which is dedicated to catering to businesses serving religious visitors of the two holy mosques around the year. Saudi Airlines Catering Company was established in 1981. The 30 years that followed witnessed a sweeping expansion in the organization's operations, which spanned both the local and international markets. New catering units were established in King Khalid International Airport, Riyadh (KKIA); King Fahd International Airport, Dammam (KFIA); Prince Mohammed International Airport, Madinah (PMIA); and Cairo International Airport. To leverage the organization's catering expertise, in the raising overall service standards and value delivery to the customers the organization was privatized in 2007. — SG
