Over 50 bikers of the Harley-Davidson Owners Group (H.O.G.) Jeddah Chapter gathered recently for a drive event that was supported by Maserati vehicles to head the convoy, not only as a safety measure but also to lend the event an added flair. The Maserati models on tour where Ghibli, Quattroporte & GranTurismo, which were also available for test-drive for the bikers following the drive. The event started with a gathering at Maserati Showroom in Jeddah and then progressed to a Belajio Resort in Jeddah. It was a hugely rewarding experience for H.O.G members. They live their dreams behind the wheel of a motorcycle, but to be supported by Maserati and getting to drive them was a dream of a whole different level. It was an amazing experience for everyone. Commenting on the occasion, Lee Boyle, General Manager of Fast Auto Technic Co. Ltd., said “seeing the thrill and exhilaration on the faces of the Harley-Davidson aficionados of the Jeddah Chapter was a great indication of the event's success. It was a truly dream-fulfilling experience, which enabled diehard motorists to experience the amazing world of Maserati for the first time.” Maserati is a Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand's claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993. Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known. Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati's flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand's strategy of producing some 75,000 units annually and gaining a significantly strengthened presence in the global luxury car market. For 2014, Maserati posted a 136% increase in shipments to 36,500 vehicles, driven by the success of the new Quattroporte and Ghibli models. — SG
