SABIC participated as a platinum sponsor in the recently held 4th International Steel, Steel Fabrication and Metallurgy Exhibition (Metal & Steel/ FABEX Saudi Arabia 2015) in Riyadh. The exhibition showcased state-of-the-art products, technology, and equipment relating mainly to iron and steel plants. Among the sectors represented were construction, oil and gas, petrochemicals, electricity, energy, automotive, aviation, and cement. Yousef Al-Benyan, SABIC Vice Chairman and CEO, said “SABIC is enthusiastic about participating in such events that center on our key products – in this case, metals. This is particularly so, given the fact that SABIC enjoys a strong market position and a global status as a leading metals manufacturer. Moreover, international exhibitions are an important opportunity for us to get closer to our customers.” Through its manufacturing affiliate, Saudi Iron and Steel Company (Hadeed), the largest integrated complex for iron and steel production in the Middle East, SABIC produces long and flat products, meeting the highest international standards and specifications. It provides innovative products and quality services through excellence in all its operations. Highlighting SABIC's vital role as an iron and steel manufacturer in the local market, Abdulziz Al-Humaid, SABIC Executive Vice President, Metals, said “SABIC meets half the local demand for steel products, with sales reaching around 6 million metric tons. SABIC is the first company in the region to offer customized products and services to keep pace with local demands, such as earthquake-resistant reinforcing bars specifically produced for Saudi Aramco projects.” The 4th International Steel, Steel Fabrication and Metallurgy Exhibition 2015 drew together more than 250 specialized companies from 26 countries, including the GCC states. The exhibits covered various products, machinery and services related to iron and steel fabrication and manufacturing. They included rebar, tin sheets in various shapes, pipes and tubes and manufacturing equipment such as furnaces, refractories, castings, structural steel, and stainless steel. The displays also included iron and metals manufacturing and welding machinery, and surface treatment technologies, such as paints, electroplating, and sanding. Quality assurance and monitoring tools and techniques were also on display. — SG