Acer Computer fully asserted itself as an industry leader in Europe, Middle East and Africa (EMEA) during 2008. According to the worldwide market data released by analyst firm IDC, Acer reached the first position in the EMEA PC market (desk-based PC, mobile PCs and X-86 servers) overstepping the first position for the very first time, with a year-on-year growth of 90.2 percent. Acer's strong focus on mobile products and mobility enabled the company to act promptly on the MID segment with the launch of the Aspire One and this lead to a robust growth in the EMEA market. “Globally, the PC market growth is driven by end-users demand for mobile products, and mobility has always been Acer's focus,” said Krishna Murthy deputy managing director, Acer Computer, Middle East, Turkey and Africa (META). “Acer's exponential growth is a combination of increase in brand awareness, consistency of our channel-based business model and fresh technology in all our products,” he said. “The last year has been crucial to us,” he added.
