The hashtag #TidalForAll was trending worldwide on Twitter on Monday. But social media was not the only one fussing over the hype. Tidal created a worldwide buzz prior to its carefully curated press conference on Monday. Everyone was watching. Picture this: the biggest names in the music industry lined up on worldstage announcing the future of music.
16 artists including Daft Punk, Beyonce, Kanye West, Chris Martin, Calvin Harris, Rihanna, Nicki Minaj, deadmau5, Jack White, Jason Aldean, J. Cole, Win Butler and Regine Chassagne, Alicia Keys, Usher and Madonna are now the co-owners of the futuristic streaming device. Every owner reportedly owns 3 percent equity in the company. The genius of Jay Z has been working on this since he bought a Swedish tech company two months ago for $56 million. “Right now they are writing the story for us. We need to write the story for ourselves,” Jay Z told a secret gathering of artists dubbed “The Avengers of Music.” Tidal is available in 35 countries across the world and subscribers can also listen to songs offline.
For $19.99 a month, subscribers will have access to millions of songs and videos inculding exclusive content from artists in high fidelity. A cheaper version of $9.99 offers regular sound quality. Tidal is in the biggest arena of competition from Spotify, Beatport, Pandora and I Heart Radio. Only Alicia Keys spoke to the press. “We stand before you today, unified, introducing Tidal - the first ever artist owned music entertainment platform. Our mission goes beyond commerce and technology... our intent is to preserve music's importance in our lives. It's the world's true universal language.”
