FINDING senior executive talent is akin to finding a needle in a haystack. It only takes one visionary – one great hire – to make all the difference in your company. Unfortunately, this is no simple feat and it can take time and effort to find the perfect candidate. Thanks to the power of online recruitment, sourcing and hiring senior executives has become much simpler, as the gap between employers and candidates is slowly reducing. The trick is to know how to use the online tools available in order to hire top talents in the best and most effective way possible. Below are just a few ways to help you recruit top executive talent online, as suggested by the HR experts at Bayt.com: Use both job postings and CV search With a vast pool of high-quality candidates on leading job sites, such as Bayt.com, using a single-tiered strategy is not enough. The two main recruitment tools on Bayt.com are Job Postings and CV Search. Through job postings, employers can advertise their vacancies and get thousands of applications from active job seekers. Through the CV search feature, employers can search our database of 20 million registered members and select the best candidates for their job vacancies. The CV search tool is filtered down, through multiple criteria, to suit the exact needs of the employer. With Bayt.com's Job Postings and CV Search, employers are making use of a double-tiered strategy and can search for both active and passive candidates, thus, getting the best match for their job vacancies. Using both avenues to get the right talent will ensure that all candidates – both active and passive – are included in the candidate pool. Use well-targeted emails Emails are a great way to promote your company and reach your target pool of senior-level candidates. Every email should be designed keeping in mind the career level and type of talent you want to attract. These emails should reflect your company culture, job vacancies, client testimonials, and more. Bayt.com offers targeted email facilities which enable companies to brand themselves as an employer of choice. Post frequently on job boards Online job boards such as Bayt.com Specialties give employers the opportunity to gage candidates beyond a traditional CV. Nowadays, senior talents are very active online. And specialized platforms, like Bayt.com Specialties, let you ask industry-related questions and pinpoint specialists in a particular field. Across the Middle East, 81% of professionals agree that such platforms prove to be a great way for candidates to engage with others through industry-related comments and discussions, according to the Bayt.com ‘Social Recruiting in the Middle East and North Africa' poll, October 2014. Often candidates have great CVs, but when it comes to performing well, their actual work may not be up to the expected standards. Bayt.com Specialties serves as a way to further affirm a candidate's expertise and suitability for a particular job role before hiring them. Get a company profile Having an active and customized company profile is a great way to attract top senior talent. The Bayt.com Premium Company Profile is a great option in this regard as it is your very own branded, customized space on Bayt.com. You can use this profile to inform job seekers about your organization's latest news, jobs, photos, events, CSR activities, milestones, new products/services, and more. According to the Bayt.com ‘Social Recruiting in the Middle East and North Africa' poll, 80% of professionals in the region check a company's online profile before applying for a job. An online profile is therefore a great way to brand yourself as an employer of choice and let senior executive talent know about more your company. — SG