JUICE Zone, in partnership with Al Emtiaz Agencies Trading Co., is setting its foot in the Kingdom of Saudi Arabia, with its first shop already under construction at Alia Plaza Mall in Riyadh. Juice Zone is an international award winning Canadian brand that started out serving healthy and delectable smoothies and juices to consumers looking for a healthy alternative to modern day fast foods. It currently has franchises operating in more than 24 countries. Juice Zone offers a wide selection of nutritious foods and healthy drinks which include pure fruit smoothies, freshly squeezed juices, fresh-to-go wraps, paninis, sandwiches, salads, and coffee and teas. Jose Luis Esquivel, Vice President Franchise Development for Fresh & Healthy Brands, remarked: “Juice Zone is a truly global brand that is enjoyed by customers all over the world. It's great news that we're extending our reach into Saudi market, which is an exciting market where there is already an established healthful food culture.” Badi Al Badrani, the CEO of Al Emtiaz Agencies Trading Co. said: "We have entered into a franchise agreement with Juice Zone and included the brand in our business portfolio because it is a unique concept that provides healthy food options. It's a fresh, innovative idea that resonates well with today's health conscious people." Underscoring the combination of great taste and healthy benefits that smoothies and juice drinks deliver, Al Badrani further said “our mission is to prove to our customers that it is possible to enjoy great tastes on the move without snacking on unhealthy fast food. We use natural, pure ingredients, as well as super-foods packed with nutrients and vitamins to boost your mind and body.” Esquivel expressed his optimism in the Saudi market, saying that its collaboration with Al Emtiaz Agencies Trading Co is the right choice. “We have a great partner in Al Emtiaz Agencies Trading Co. and are looking forward to working with them to deliver this exciting opportunity.” Moreover, Esquivel pointed out that “for over a decade, Juice Zone has been bringing consumers around the world dining choices which offer healthy alternatives. Our concept is perfectly in tune with the growing demand for healthy, fresh-made foods.” “Juice Zone's mission is to provide its customers with a fresh and healthy alternative to fast food. We aim to make nutrition delicious, quick and convenient, and to provide every customer with an extraordinary health experience unlike any they've ever tasted!,” he averred. — SG
