Saudi, French FMs discuss regional situation    Saudi, UAE economy ministers discuss enhancing cooperation    Saudi-US Roundtable discusses partnership opportunities in aviation industry    Al-Hogail: Investments in developing residential suburbs exceed SR140 billion    Egypt to present 'vision' to rebuild Gaza without displacement    'Ineffective' generic drugs fuel rare public anger in China    Saudi Arabia ranks 4th and Riyadh 3rd globally in digital services    Legal showdown looms as Trump tests limits of presidential power    Trump insists US will take Gaza as he meets Jordan's King Abdullah    Russia releases imprisoned American in what US calls a step toward end of Ukraine war    Saudi Air Force to participate in Cobra Warrior 25-1 exercise in UK    Saudi Arabia assumes presidency of GlobeE anti-corruption network    Maya Diab joins Arab stars and celebrities in celebrating the Centrepoint Ramadan 2025 collection launch at Riyadh Boulevard    Oilatum tackles rise in Eczema and Dry Skin in Saudi Arabia    HONOR brings together AI and luxury with PORSCHE DESIGN HONOR Magic7 RSR at LEAP 2025    Eagles win Super Bowl LIX to end the Chiefs' dream of a three-peat    Chinese film stirs national pride, rakes in $1bn in days    Sharifa Al-Sudairi makes historic debut at Asian Winter Games    Ivan Toney's brace secures Al Ahli victory over Al Fateh in Saudi Pro League    Al Nassr reclaims third place with 3-0 victory over Al Fayha as Jhon Durán shines    Bollywood star Saif Ali Khan 'out of danger' after attack at home in Mumbai    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Singapore seeks to lure Saudis through its cuisine
Published in The Saudi Gazette on 03 - 03 - 2015


Joshua Hoey
Saudi Gazette report


RIYADH — The Singapore Food Festival kicked off Sunday at Riyadh's Four Seasons hotel, providing residents in the capital the chance to sample the country's unique fusion of Chinese, Indian, and Malay cuisine.
Four Seasons have flown in one of their senior chefs from Singapore, Loke Kok Wah, who will be preparing authentic Singaporean cuisine each evening at the hotel's Elements restaurant until Mar. 14.
The festival's launch was attended by Ambassador of Singapore Lawrence Anderson as well as the assistant chief executive of the Singapore Tourism Board (STB) Lawrence Leong Yue Kheong.
Anderson said food was a great way for the two countries to “forge a deeper understanding of our cultures.”
“I think Singaporean food will certainly appeal to our Saudi friends,” he said. Anderson described three dishes from the festival's menu that he said were his personal favorites: Hainanese chicken rice, which he described as “our version of kabsa”; laksa, or rice noodles and shrimp in a coconut based gravy; and Singaporean chili crab, which is traditionally eaten with accompanying sweets buns to soak up the gravy.
The food festival comes as the city-state hopes to continue to increase the number of tourists arriving from the Middle East, in particular the GCC and Saudi Arabia.
Last year almost 26,000 Saudis visited Singapore, a 23 percent increase compared to 2013.
According to data from the STB, Singapore currently has around 47,000 hotel rooms and expects to add another 5,000 by the end of 2015.
Speaking at the launch, the STB's director for Middle East & Africa Mohammed Firhan Abdul Salam said Saudi tourists to Singapore on average spent $1500 over a five-day trip and usually stayed in five-star hotels.
The STB has organized the current food festival in Riyadh along with the Singapore Embassy and partners Four Seasons Riyadh and Singapore and Singapore Airlines.


Clic here to read the story from its source.