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Breakfast Club- a click away
Published in The Saudi Gazette on 20 - 02 - 2015


Mariam Nihal
Saudi Gazette

Here is a non-traditional way to get breakfast at your doorstep in Jeddah. In fact the new business took an unconventional route to launch it too. The founder, Ibrahim Bamehriz, chose Instagram to launch @BreakfastClubSa five months ago. Three weeks into their social media launch, the company created a website that gives you direct access to their menu.

Bamehriz told Saudi Gazette that the breakfast delivery service aims to provide high quality breakfast with a twist and encourages people to have a new breakfast experience that is unique and fun, all packed in a box.

Ideal for those working, always on the move, families and even those who just want the day off, Breakfast Club is an ideal alternative to cooking at home. You can just call in for your preferred box, which will be delivered, to your doorstep right on time for the best meal of the day. They are also planning to open a small bakery with breakfast options in a hip and cool space to enjoy a unique breakfast experience.

“As a result of living in different parts of the world for over 10 years, I was exposed to many cultures and cuisines, where I was always inspired to start my own restaurant some day. As time passed, I got to a point where the idea was shaped into what breakfast club is today and not just another typical restaurant. I am a big believer in innovation and thought I had to start something that is fresh and new, yet provides value and a solution to the people here, so I did some market research and started working on the concept, until I came up with it last year.”

BC offers three types of breakfast boxes including ‘Traveler box' which is European/American, ‘Local box' that includes Middle Eastern cuisine and ‘Continental box' that offers a typical hotel breakfast. Each box serves up to four people, which encourages people to get together over breakfast.

“These boxes come in a courier package giving you the literal feeling that you have just received something from another country. Our breakfast boxes are perfect for many occasions: at home, gathering with friends or family, corporate events, sending it as a gift and on the go. We also sell all of our freshly crafted and selected jams, nut butters, coffee and tea; by the jar. Enjoy a good day's start, by ordering your box of breakfast goods now,” Bamehriz said.

He said at the Breakfast Club kitchen, they make everything with the finest ingredients, so you can enjoy a delicious breakfast experience wherever you are. The chef is a young Saudi who works alongside a team of young locals.

“The response has been amazing, people are under the impression that it is a franchised concept or a well-established company that is behind BC, and we keep on getting questions of that sort. Moreover, we have been getting a lot of requests for collaborations and partnerships, which is very flattering and exciting.”

Process: Make an order the day before anytime during the day with the last order at 8pm. Choose your desired type of box or even a mix.

Website: www.breakfastclubsa.com

Delivery: 920010191


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