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BlackBerry Classic: ‘The Smartphone You Trust'
Published in The Saudi Gazette on 11 - 02 - 2015

Blackberry Classic, the latest addition to BlackBerry's smartphone portfolio, is a powerful communication tool. With the BlackBerry Classic, BlackBerry is focusing on a segment of mobile professionals and BlackBerry loyalists in KSA who are looking for a device upgrade that offers them an increase in performance and productivity. They are often current or former users of the popular BlackBerry Bold smartphone and loyal QWERTY keyboard users. The BlackBerry Classic offers a familiar design with the classic navigation key and trackpad of previous generation BlackBerry smartphones, but with the speed and performance of BlackBerry 10 to stay competitive in today's world. The device also reintroduces many of the short cuts that users were accustomed to with previous BlackBerry OS devices.
Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with three times faster browser, 60 percent more screen space, 50 percent longer battery life, greater variety of applications through BlackBerry World and the Amazon Appstore.
The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic's QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.
The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning Gorilla Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it. The device is built with durable materials mixed with top-of-the-line technology. — SG


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