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Audi most creative auto brand of 2014
Published in The Saudi Gazette on 31 - 01 - 2015

AUDI celebrates success received in awards ceremonies during December 2014. “Coupé of the Year 2014” has been awarded to the new Audi TT by Top Gear magazine, the Audi A3 & S3 achieved double victory at the “Women's World Car of the Year Award” and the brand with the four rings was awarded Germany's most creative auto brand of 2014.
The British magazine Top Gear has declared the Audi TT as its Coupé of the Year 2014. (December 28, 2014)
Top marks for Audi A3 and S3 Sedan in US NCAP. The Audi A3 Sedan and the Audi S3 Sedan achieved the highest overall grading of five stars in the US NCAP, signaling the maximum level of crash safety.
The A3 Sedan was the only European model in the premium compact segment to be awarded five stars and the title of “Top Safety Pick+” of the “Insurance Institute for Highway Safety” (December 15, 2014) Audi emerged from the 22nd “Horizont- creative rankings” with the title of Germany's most creative car brand.
This achievement was substantially attributable to the “Test Drive Cube” marketing campaign, the “Land of quattro” advertising film and the stand labeled “A Change in Perspective” at the IAA Frankfurt Motor Show.
Each year, Horizont's creative rankings celebrate the most inventive agencies, campaigns and brands, taking into account the number and quality of awards in national and international competitions. (December 11, 2014)
Audi also received two prizes at the “Women's World Car of the Year Award”. The A3 Sedan won in the “Family Car” category, and the Audi S3 came top of the “Sports Car” category (December 1, 2014) — SG


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