Al-Khereiji: Collective action in combating terrorism is a must for achieving stability and prosperity    SFDA Chief visits premier biotechnology and medical firms in China    Saudi Awwal Bank becomes the Kingdom's first bank obtaining ISO certification for quality management system in operations    2- month jail and SR40000 in fine for woman citizen convicted of commercial cover-up    10 cooperation agreements signed during Saudi-Turkish Business Forum in Istanbul    Saudi Arabia's non-oil revenues grow 6% in 9 months while Q3 budget posts SR30 billion deficit    Spanish flood rescuers focus search on underground car parks    Quincy Jones, titan of US music, dies aged 91    Slavery reparations not about transfer of cash, says UK's Lammy    Pro-EU leader claims Moldova victory despite alleged Russian meddling    Domestic violence should not be taboo subject, says Queen Camilla    Enhancing zakat, tax, and customs compliance takes center stage at the Zakat, Tax, and Customs Conference 2024    Neymar expected to join Al Hilal squad for AFC clash against Esteghlal, says coach Jesus    Al Qadsiah secure 2-0 victory over Al Ettifaq in first Eastern Derby since 2021    Riyad Mahrez admits he's no longer the dribbler he once was    Al-Ahli coach Jaissle understands fans' frustration, vows to improve team's performance    MBC Group announces sale of Istedamah's 54% stake to Public Investment Fund for SR7.4 billion    Hidden sugars in Asia's baby food spark concerns    HONOR unveils pre-order of the stunning HONOR MagicBook Art 14 Featuring an ultra-slim design, HONOR Eye Comfort Display and AI Cross-OS WorkStation    Teri Garr, Young Frankenstein and Tootsie star, dies at 79    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Muted Eid celebrations for millions of Nigerian Muslims    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Huawei's focus on premium smartphone strategy pays dividends
Published in The Saudi Gazette on 31 - 01 - 2015


Jiao Jian


Huawei has announced the 2014 financial performance of its Consumer Business Group (BG). Worldwide sales revenue for the business group increased 30% year-on-year to $12.2 billion, crossing the ten billion mark for the first time.
Shipments grew by 7.8% to a total of 138 million devices in 2014, including 75 million smartphones, representing a year-on-year increase of 45%.
“Our strategy of focusing on premium mid- to high-end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market.
The global influence of our brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand's Top 100 Global Brands of 2014 list,” said Jiao Jian, Middle East President of Huawei Consumer Business Group.
Over the past year the Middle East has been a high-growth market for Huawei consumer devices with the company investing in numerous flagship products such as its Mate 7 smartphone, sports marketing platforms like the Huawei GCC National Teams Under 23 Championship, as well as naming Arabic singer Nancy Ajram as its Middle East & Africa brand ambassador.
One of the most notable achievements of 2014 is the shipment contribution of mid- to high- end smartphones which rose to 18%.
The Huawei P7, one of the company's premium flagship smartphones, achieved global shipments of 4 million units only six months after it was launched.
Other devices such as the Huawei Mate 7 smartphone has been overwhelmingly well-received among business executives in all markets and has shipped over 2 million units only three months since its launch in September 2014.
The Honor brand unveiled by Huawei last year also delivered solid performance in 2014.
Shipment of Honor devices reached 20 million units. By the end of 2014, the Honor brand had established a presence in more than 60 countries and regions around the world.
Huawei Consumer BG has been focusing on mid- to high- end premium devices since 2012.
The company's P series redefines smartphone design and offers superb cameras; the Mate series stands out by its large screen and strong battery life; and the Honor products provide consumers outstanding connectivity, quality and strong battery life.
The growing popularity of Huawei's mid- to high- end smartphones among consumers has been enhanced by internet marketing initiatives, enabling Huawei's brand awareness to continue its expansion around the globe.
A recent consumer survey report from IPSOS, which covered 32 countries, found that Huawei's brand awareness rose from 52% in 2013 to 65% in 2014, meaning that the Huawei brand is recognized by nearly two thirds of respondents in those countries.
According to IPSOS, Huawei's Net Promoter Score (consumers who had recommended Huawei handsets to others) reached 43%, placing it among the top three brands in the report.
Huawei is also among the top three brands in terms of Brand Momentum, which reflect Huawei's success in improving its brand experience for consumers and further strengthen the brand's competitive edge on the global stage.
2015 will be a year of strategic deployment for Huawei Consumer BG, in which the company will leverage the opportunities the Internet of Things and car networking to achieve breakthroughs in various business areas including products, brand, marketing, channel, retail and e-commerce.
Huawei Consumer BG will focus on flagship products brand marketing to establish Huawei's brand image as a symbol of innovation and high quality.
The Honor brand will focus on internet business and to replicate its successful online business model to overseas markets. — SG


Clic here to read the story from its source.