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Wiko, Europe's fastest growing smartphone brand, enters KSA
Published in The Saudi Gazette on 21 - 01 - 2015

AFTER establishing a strong position in many European markets in just three years, Wiko launched its portfolio of 12 models in Saudi Arabia on Jan.19.
Consumers in the Kingdom can now enjoy the Wiko experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting edge design and exceptional product quality, Wiko smartphones are becoming available at mobile phone outlets across the Kingdom.
Wiko has announced 9 exciting models for smartphone users to choose from. Whether a technology savvy user, a regular user or a beginner, Wiko has a smartphone for everyone.
Speaking at the launch event, Gareth Abel, Marketing Director Wiko Central Europe, Middle East and Africa, said “we are delighted to bring the Wiko brand to consumers in KSA.” He added “we are confident that the Wiko combination of stylish design, the latest technology, high quality and amazing value for money will be a huge success here.”
For those who are interested in cutting edge technology, it doesn't get any better than the flagship models: Highway and Highway Signs. These smartphones are two of the first in the market with Octa-Core processors. The Highway's exceptional features include a 2.0GHz processor, Android Kit Kat 4.4, super bright 5” FHD screen, 16MP back camera and 8MP front camera. Highway Signs has a 1.4GHz processor, 4.7” screen, 8MP back camera and 5MP front camera. Both models guarantee superior speed and performance, and are two of the best smartphones available in Saudi Arabia.
Getaway delivers a powerful combination of stylish design and performance. The contrast of the aluminum front bezelwith the soft touch back makes Getaway a pleasure to hold. With a 5” HD screen, 13MP back camera and 5MP front cameras and a Quad core processor, Getaway is a product with substance as well as style.
For the fashion-conscious, Rainbow is areal lifestyle technology statement. With a 5” HD screen, 1.3GHz Quad-Core and 8MP camera to capture all those social moments, Rainbow defines Wiko's sleek design and is available in a burst of color options.
First time smartphone users can opt for Wiko's Goa, Bloom, Sunset, Fizz and Lenny for the most user-friendly smartphone experience. In this range, Lenny is a remarkable choice with a 5” FWVGA screen, 1.3GHz Dual-Core processor and a 5MP camera.
Wiko is also launching 3 attractive feature phone models. They are Lubi3, Riff and Kar3 which also provide attractive options for first time phone users.— SG


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