JEDDAH — Giordano, the global apparel retailer with over 20 years of presence in the Middle East, is growing steady and expanding aggressively across the region. Latest stores are located at the newly-opened Nakheel Mall and LuLu Hypermarket complex, Khurais in Riyadh. With the growth in stores comes also a ballooning loyal customer base. Giordano's cardless loyalty programme “World Without Strangers” (WWS) boasts of a strong 600,000 members from the Middle East alone and over 9.5 million worldwide. WWS members contribute significantly to Giordano's overall sales. “At Giordano, we continuously innovate making ourselves relevant to the times and most especially to our customers. Not only has Giordano opened new stores in 2014, we have also expanded our reach in the virtual world through our online sales in order to serve more customers,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International. — SG
